Caray, Caray!

Fernando’s people
Fernando Mendiola. Handsome, charming, and very rich, he is the only child of the co-founder of Conceptos, a company which produces TV commercials and video clips (e.g. music videos). Surrounded by models and dancers in his business, he uses his attributes to seduce a bevy of beauties. He has to be careful to keep all his andanzas secret from his fiancé, Marcia, because without her support he’ll never secure the most important thing in his life, the permanent presidency of the company.

Omar Carvajal has been Fernando’s best friend and co-conspirator since they were schoolboys. His life goal is to bed as many women as possible, and not have any personal involvement with any of them. He supports Fernando in everything, covers his back, and enjoys the crumbs that fall from his table. He is Fernando’s vice president.


Alicia Ferreira. aka Alibubbi. Fernando has his Omar, and Marcia has her Alicia. She is Marcia’s best (and only) friend. Beautiful and stupid, she’s obsessed with social status. She snagged a rich executive husband in college, but he soon divorced her. She constantly brags about her six semesters of finance, her only accomplishment in life. She is deeply in debt because all her money goes to designer clothes, jewelry, and her Mercedes.

The Villarroels. Marcia, Ariel, and Anna-Leticia were orphaned by a car accident when they were children. The Mendiolas raised them thereafter.

Marcia is beautiful, intelligent, and very capable in her career as producer of Conceptos. She loves Fernando and has always seen herself as his future wife, so she is willing to overlook his skirt-chasing. He may have lots of affairs, but she’s sure she’s the only one who will get to be his wife.



Ariel is aggressive and arrogant. As the only son of wealthy parents, he feels his birthright was stolen when his parents died and he was taken in by the Mendiolas. Since then he and Fernando have obsessively competed, each determined to dominate the other.

Ana Leticia is as dumb as a stump, but she has a good heart. She lives on the profits from her Conceptos stocks, and she travels the world, shopping, getting her nails done, and getting boob jobs.

Humberto & Teresita Mendiola. Fernando’s parents. They, and their friends the Villarroels, founded Conceptos 30 years ago, and they built it from the ground up. Our story opens with Humberto about to retire from the company he loves profoundly, to turn it over to his son with some apprehension.

Lety’s people

Leticia Padilla Solis has been La fea de la colonia (the ugliest girl in town) since birth, and she has received merciless abuse because of it. She is an only child from an extremely close, supportive family. Because of their love and support, she is kind, good, and full of love to give. She is very well educated in finance and has a natural gift in that area.

Tomás Mora. They have been best friends since childhood and they are closer than siblings. Each is an only child, each is a financial whiz with a strong education, and each is feo and rejected by society because of it.




Julieta, Lety’s mama, devotes her life to her home and family. She is wise, patient, loving, supportive, and a marvelous cook. The role is played by the famous singer and actress Angelica Marie who is the real mother of Angelica Vale who plays Lety.

Erasmo, Lety’s father (aka RoboPop), is strict and dominating, but he loves his family very much. He lives in the past and thinks everyone else should. He is very protective of his daughter to the point of treating her like a child. His moral sense rules everything he does.

Conceptos PeopleThe Cuartel. These women work in the beauty industry where they are treated as nobodies because they are neither rich nor beautiful. They have drawn close to support one another.

Paula Maria is the receptionist and a single mom. She’s loose and she dates various rich men, hoping one of them will marry her and support her and her son.

Lola has two children. Her husband left her for a little home wrecker when he hit the midlife crisis. She is bitter about all men. She is Marcia’s secretary.

Marta is happily married to a taxi driver, and they have one daughter. She loves gossip and is obsessed with food. She is Lopez’s secretary.

Sara is single and can’t find a man because she’s too tall. She is protective and hot-tempered, and most of the time, she’d like to knock someone’s block off. She is Omar’s secretary.

Juana is friendly and supportive. She is the office cleaning lady.



Irmita is grandmother-aged. As Luigi’s assistant, she is not as involved in Cuartel antics. She is wise and proper, and frequently shows her disapproval for the cuartel’s lack of propriety.

Luigi Lombardi is the artistic genius of Conceptos. He is flagrantly gay, self-centered, and childish. He lives for praise and attention, and if he doesn’t get it he throws tantrums. The only thing that matters to him is superficial beauty, so he is cruel to anyone who doesn’t have it. Although he is difficult, there would be no Conceptos without his work, so he must be kept happy.

Saimon is the perpetually cheerful, energetic company messenger who literally dances through his work. He adores Paula Maria but she disregards him because he’s not rich.

Celso is the young security guard who never seems to go home. He has not yet learned the wisdom of keeping his mouth shut at times.

Lopez is the creepy head of personnel. He will take the side of whoever is in power.

Olarte is the vice president of finance. He was installed in his position by Marcia's brother Ariel.

Labels: fea-2010